BOSTON BILLBOARDS was formed early in 1992 with two locations (faces). In 1997 the company was fully incorporated under Massachusetts laws. Today the company has approximately forty prime billboard faces (locations). The company focuses on standard sized bulletins (14' X 48') with an additional inventory of panel sized locations (12' X 25'), (sometimes referred to as "30 sheets"), and tri-visions.
The company provides marketing services, bringing together advertisers and advertising agencies, with independent owners of billboards. The company therefore serves as a broker of advertising space on billboards. BOSTON BILLBOARDS has multiple billboard locations primarily in greater Boston and Eastern Massachusetts. The company owns a small percentage of the boards it markets and has exclusive marketing agreements with several independent owners.
The locations offered by the company are high traffic, primarily highway locations. Many provide long shot views to oncoming traffic. Several bulletins are located at or near Logan International Airport in East Boston, Massachusetts and the three Boston Tunnels leading to or coming from downtown Boston.
Boston Billboards' newest division, MobileBillboards.com, offers a fleet of Mobile Billboard trucks with local or national coverage. Mobile Billboards are used to directly target the advertisers' audience in high traffic areas, specific neighborhoods and at special events. Mobile Billboards are very cost-effective when compared to other outdoor media and a customized route with detailed reporting is guaranteed. For more details, visit our web site's Mobile section or www.MobileBillboards.com.
The company can provide production capabilities, at separate cost, to clients requiring vinyl production (any size). Creative work is usually performed by the client's advertising agency or in house personnel. BOSTON BILLBOARDS can also assist with the creative.
The CEO of BOSTON BILLBOARDS is Lou D'Auria. A Boston native, Mr. D'Auria's grandfather founded the first pizza restaurant to be located in the city of Boston. Mr. D'Auria is a well known entrepreneur in the Boston area, having owned and operated several successful enterprises. Mr. D'Auria, a disabled veteran, is associated with several community-based boards and commissions.